featured project
Dear Black Man, You Good? (DBMYG) is a Philadelphia-based nonprofit founded in 2024. My work with them centered on developing a logo that authentically reflects and resonates with its core audience: Black men and boys. As a newly established nonprofit focused on creating culturally relevant spaces for healing, connection, and growth, it was critical that the visual identity communicated both strength and vulnerability within a culturally affirming context.
With their flagship initiative being a podcast, the logo needed to function powerfully at thumbnail scale, balancing clarity and impact, while remaining emotionally grounded and visually memorable embodying the organization's mission and values.
Brand Strategy, Visual Identity Design
Visual Design, Audience Research, Inclusive Design, Storytelling Through Design
Dear Black Man, You Good?
How might we create a visual identity that:
Conducted stakeholder interviews and audience-centered research to understand:
To establish trust and emotional connection at first glance, the identity needed to:
Represent:
