Prenatal Thai Massage
Designed a multi-touch educational service ecosystem for a niche continuing education offering in prenatal Thai massage, including in-person instruction, digital learning, and supporting physical materials.
Project Type
Creative Direction/Education Product Design
Skills
Journey Mapping, Content Strategy, Learning Experience Design, Creative Direction
Client/
Organization
Organization
Science and Soul Continuing Education
Problem
Practitioners interested in prenatal Thai massage lacked:
- Access to credible US-based training resources
- Flexible learning pathways aligned to varying readiness and budgets
- Confidence in evaluating inconsistent or outdated information in the market
Research & Discovery
I conducted the following:
- Competitive analysis of existing training offerings
- User interviews with massage therapists
- Audience persona development and journey mapping
Key insight:
Users needed multiple entry points before committing to in-person certification.
Solution
Designed a multi-modal product and service ecosystem supporting the learner journey from discovery through certification.
Included:
- In-person workshop experience
- Supplemental digital course
- Instructional reference book
- Printable and visual reinforcement tools
- Video-based demonstrations
Outcomes
- Became the first US-based prenatal Thai massage training approved for continuing education by the National Certification Board for Therapeutic Massage and Bodywork
- Achieved 4.5/5 average learner rating
- Expanded audience reach through tiered pricing and access models
