#microEd
Learning Solution: Social media marketing + microlearning
Skills: Instructional design, eLearning, wireframe design, prototyping, graphic design
Tools: Canva, Figma, Instagram
Overview
#microEd is a project by Harvard Catalyst Postgraduate Education (PGE) that uses Instagram Stories as a microlearning platform. It features content from dozens of PGE’s courses and resources.
Purpose of #microEd :
- Share free previews of PGE’s offerings
- Market upcoming courses
- Increase social media visibility
Since its inception in December 2021, #microEd has increased Harvard Catalyst’s Instagram following by 240%.
Ten months after piloting the project, I conducted a #microEd staff training for PGE content designers, developers and program managers.
Currently, #microEd is in the process of expanding to other platforms and has become an integral part of PGE’s marketing plan.
View on Instagram
Play with the Prototype
Project Features
